Journal Report - Marketing Leadership for Development

Question: Discuss about the Marketing Leadership for Development of a Journal Report. Answer: Introduction The present magazine report will focus towards development of a journal report, which on Hungers Jack limited. Hungers Jack Limited is one of the most popular as well as standard fast food restaurants in Australia falls under the subsidiary of competitive foods. A Hunger Jack owns and operates sublicenses all of the Burger King restaurants ("BURGER KING", 2016). To evaluate this particular statement, the primary job is to conclude about the market structure of Australia. Trends, competitive advantage, and prospect are the three essential points, which needs to focus on completing the overall market structure in Australia. The overall magazine report will conclude the about the background of the organization which is Hungers Jacks. The second point that is highlighted in the overall is to conclude what are the different kinds of factors which need to analyze is how the organization has been success full in the overall managerial process as well as business operations. However, there are some other key areas, which need to identify to evaluate all the organizational proceedings, which will conclude about the key factors responsible for the organizations success in the end. The entire magazine supported by the application of different kinds of marketing as well as managerial theories in the overall study. One of the main ideas, which are highlighted to conclude the administrative as well as marketing operations of the organization, is the notion of the blue ocean strategy. Overview of the topic The primary part of the study will highlight the background of the selected group Hungry Jacks. A Hunger Jack is a franchise of the international Burger King Corporation and operates its business in Australia since 1971. It operates its fast food industry chain in the main cities of Australia. The initial success of the firm led to a rapid expansion in entire Australia. Queensland and South Australia are the major two areas where the company developed its overall business structure. The company operates 26 stores in whole Australia with one of the best service provided in the active sector of the country. At the same point in time, Burger King operates its company and franchised stores under the same trademark. However, Burger King and Hungry Jack merge all the business operations in an overall manner and arrange all the business operations under the same brand in Australia ("Hungry Jack's - Hungry Jacks", 2016). The next part of the study will highlight the about the fast food industry in Australia. Trends of the customers, competitive advantage, and prospect are the three key areas, which will analyze about the entire fast food sector in the overall competitive market. Higher investment towards the development of new as well as better concepts, which includes different elements such as menus, outlets and services are the key features, which are contained in the fast food segment of Australia (Aaker, 2013). Quality, as well as services, is the two key factors, which concludes the demands of the fast food demanding customers in the entire Australia. All the customers have higher expectations when they are visiting the same store as well as the same outlet (Aras Crowther, 2012). However, the key competitors of Hungry Jacks in Australia are McDonalds Australia and KFC Australia, which experiments the concept stores which offers healthier meals, gourmet ingredients, table service, and modern ordering system. One of the key features which majority of the fast food industry provides to its customers is the notion of the online services, which is one of the additional advantages where the customers are benefited. Online ordering system provides all the cu stomers with an added advantage, which allows the customers to save time (Baggini, 2012). A proper competitive landscape is the second highlighted point, which needs to analyze. The market structure of Australia is dominated by perfectly competitive market structure and oligopoly market structure where the majority of the firm operates its business. An oligopoly market structure is a market structure where new company dominates its activities (Cabezas Diwekar, 2012). A fast food industry is a perfect example of a market where individual brands, which includes McDonalds, KFC, Pizza Hut, and Hungry Jack, arrange their overall business, which has a significant portion of the market shares. The demand factor is another important point, which needs to be reflected to determine what are the key elements, which are required to identify success factors in the organization. The increase in the net disposable income one of the significant factor, which increases demand for fast food in Australia (Cateora, Gilly, Graham, 2013). However, the economic condition of Australia is very much stable as compared with other nations. The increase in population, which includes different students, joins from abroad. The final point, which needs to focus, is the growth in the customers confidence, which allows all the firms to increase the overall sales level. However, on the other hand, there are certain factors, which will conclude about the supply the growth in the provision of the fast food sector in Australia (Collins, 2012). The cost of production and supply are cheaper; this will allow larger sums of supply. McDonalds continue to in the fast food industry in Australia, which is followed by subway that both the company contributed overall sales more than 40% of the total fast food sales and 60% of the sales values ("Hungry Jack's - Hungry Jacks", 2016). Factors behind the organizations success There are certain factors, which are responsible to evaluate the reasons behind the organizational success. The most important thing that needs to be investigated is developing a proper pricing decision as well as an appropriate pricing strategy. Oligopoly is the market structure. In this particular market structure, the decision making of one firm affects the decision making of the other firm (Daniel, 2012). To execute all the factors in a proper manner, the organization develops as well as maintains proper pricing strategies, as the price is the only factors, which affects the purchasing decision of the customers in a comprehensive way. The company develops an appropriate pricing strategy keeping in mind how the competitors develop and offers products as well as services to its clients. Hungry jack in the business operations develops organizational change strategy for business success. Financial, technological, political, environmental, as well as environmental, social as well as c ultural, are some of the key areas that on which the organization develops all its organizational change systems, which as one of the major factor for success in the team (Ghillyer Ghillyer, 2012). Planned alteration of different components in the management is required to improve the effectiveness of the organizational plans and procedures. There are particular types of change, which are needed by the different organization to implement different change in the managerial system. Planning, implementing and evaluating all the organizational activities in a proper and is the ultimate solution to develop an appropriate shift in the organization. Hungry Jack has done a remarkable job by following all the factors of the change management system in a suitable manner. To focus on different kinds of change management system, the company had described a time when the organization went through a change that was very much successful in the operational administration of the team. Managing change is another factor, which needs to be emphasized in a proper manner-keeping people involved in the decision, making the process of the organization. A two-way communication process needs to be implemented in a proper way, which allowed both the employees, as well as well as the management to contribute in the same manner towards developing a real decision making process in the organizational plans and procedure. It was mentioned at the beginning of the assignment that one of the major reasons behind the success of the organization is the notion of the vast expansion process in the organizational plans as well as the managerial activities (Halkias Thurman, 2012). There are different reasons, which can be identified to determine how the organization has been successful in the end. To develop a proper a real competition advantage, in the end, the team has maintained an appropriate pace with the technological advancement (Hood, 2013). The organization has done a remarkabl e job to execute a proper orientation of an E-commerce strategy. With the application of a suitable E-commerce strategy, the organization was benefited in particular ways. Primarily it allowed the group to fulfill the latest customer trends in the business as the majority of the customers in Australia prefer the concept of online shopping to be benefited in particular ways (Jobber, 2012). Proper service, as well as a decent feedback system, is another factor, which is one of the reasons to develop a good competitive advantage in the overall managerial activities. Hungry Jack has done a remarkable job to focus on all the factors, which are required to develop a proper service as well as an appropriate feedback system in the organization (Keegan Green, 2013). Development of a suitable service system in the structure includes on time delivery system, good acceptance of cash on delivery, maintaining the quality of the products, which are offered to its customers (Aras Crowther, 2012). With a view of improving performance in the organization majority of the groups irrespective of nature as well as objectives of the business, go right to structural measures towards moving the line around the operational procedures of the company. Structural changes are an important factor that needs to be improved and execute in a proper manner of any organizational transformations (Cabezas Diwekar, 2012). Learning Process and outcome of the Magazine There are certain reasons, which can clarify towards concluding the learning the process in this particular business organization. Some of the important reasons are highlighted in the following part of the study. The readers of this particular assignment will be able to able to conclude about the factors, which are behind the success of this particular organization. There are different points that will reach in the learning process why the customers are very much satisfied with the products and services offered by this particular group (Ghillyer Ghillyer, 2012). The first reason, which is the company Hungry Jack, develops a good as well as competitive pricing strategy, which majority of the buyers finds it affordable to buy burgers from this company. The second point is the quality of the food, which this particular organization offers to its customers. All the foods of the enterprise are preceded in a proper as well as in a hygienic manner by using the most advanced scientific tech nologies (Keegan Green, 2013). The objective of the magazine report is to provide and guide all the readers from which the readers will be able to conclude about how different kinds of marketing practices as well as different kinds of marketing theories will allow Hungry Jacks to develop a proper marketing plan, which will bring success in the end. On the other hand, it will guide the organization in a proper manner in order to achieve the fundamental goals and activities (Halkias Thurman, 2012). Hungry Jack maintains a healthy as well as a decent customer service, which includes an appropriate on time delivery system in the overall business process. The overview of the study includes different kinds of the strategic plan, which this particular organization develops in towards proper business operations. The most important part of the overall learning process is towards implementation of the marketing plan. Planning is an important part and on the other hand, implementation of the project at the right time is equally important (Kotler Armstrong, 2012). There are certain organizational goals and activities which different organization based on the nature as well as objectives of the business develops in the corporate plans and operations. Planning is the essential regulatory activities which majority of the managers of different industries follows in the overall procedures. It bridges the gap between where we are standing and where we want to go. After developing a proper mar ker research, the organization has done a remarkable job towards implementing the right plan in the right manner by matching the requirements of the market structure (Kurtz Boone, 2012). The applications of different kinds of marketing theories, as well as the practices of the various kinds of marketing, have guided the organization to execute all the plans based on the requirements of the group. Application of different types of marketing strategies and tools (Blue Ocean Strategies) This part of the study will highlight the use of the various types of marketing theories which and marketing tools which the selected organization in the study has used to develop a proper marketing plan. SWOT Analysis, PESTEL Analysis, Porters Five Forces, and Blue Ocean strategies are the key marketing tools, which the organization has applied towards the development of a proper marketing plan in the overall organizational plan and producers. The application of SWOT Analysis and the application of the PESTEL is used by the organization to both the internal environment as well as the external environment (Kotler Armstrong, 2012). The use of SWOT Analysis will allow Hungry Jack to scan both the external environment as well as the internal environment. There are four factors, which completed the notion of the SWOT Analysis are Strength, Weakness, Opportunities and Threats. The use of the Strength and Weakness are used to address all the factors, which are required to scan the internal environment, and on the other hand, the reaming factors Opportunities and Threats are used to examine the external circumstances of the company (Kurtz Boone, 2012). This particular marketing tool contributes as one of the significant parts towards the development process of a proper marketing plan as it is very much important to scan both the internal environment as well as the external environment (Pride, 2012). The second marketing tool, which is focused in this particular in this part of the magazine, is the application of the PESTEL Analysis. The application of the PESTEL Analysis will allow the organization to develop a proper as well as an active external environmental scanning process by concentrating on the following factors. Political, Economic, Social, Technological, Environmental, and Legal are the six significant factors, which are included towards analyzing the external environment (Malhotra, 2013). Porters five forces is another important marketing tool that is investigated to determine five crucial elements in the commercialization procedures (Pride, Hughes, Kapoor, 2012). The important factors, which conclude the application towards the application of this particular marketing tool, are the demand of suppliers, the demand of buyers, threats of new entrants; threats of substitution and degree of rivalry are the five factors, which conclude the notion of this particular tool. The idea of the marketing mix is another important marketing theory, which contributes to the process of the price, place, promotion, and products. These are the four factors, which needs to be developing in the course of a proper marketing plan (Tanner Raymond, 2012). However, Blue Ocean strategy is the leading marketing theory, which needs to be diversified in an appropriate manner. Creating uncontested market space makes the competition relevant, develop, and capture new demand, which is included in this particular marketing tool. The idea of the blue ocean strategy concludes a tool, which majority of the organizations irrespective of nature as well as objectives of the business users in the end to capture the current state of the market demand and supply (Potter, 2012). Eliminate, Rise, Reduce and Create are the four different factors, which are included in this particular marketing tool. Determination of which of the factors that needs to be eliminated from the industry is the first element (Pride, 2012). The second part concentrates towards the industry standards. Which factors in the organization need to be raised in the industry standards and the final elements are to create and offer products and services to the market based on the demand? The formulating principle of the blue ocean strategy includes reconstruction of the market boundary, focus on the organizational goals and objectives; reach beyond the existing demand and getting the strategic demand in the market in a positive and a right manner (Pride, Hughes, Kapoor, 2012). All the discussed marketing theories as well as marketing practices will guide the organization in a proper manner and will bring positive impact in the overall performances of the group in a much-diversified way to make efficient proceedings (Thorson Duffy, 2012). Conclusion and Final Observation The concluding part of the study will analyze an overview of the Australian food industry. Oligopoly is the market structure of the Australian food sector where decision-making is one of the most crucial factors as the decision making the power of one firm affects the decision making the power of the other firm. Hungry Jack is the company, which is selected, in this particular magazine report and the findings, as well as the observations, are classified into four parts. The first section of the assignment concludes the most likely factors, which the organization needs to focus on, and it concludes about the background of the study. The second point will analyze all the facts and with real examples of the operations of the organizations in a much-diversified manner. The second part of the study will focus on what are the different elements in the structure that need to be investigate in which had made the organization successful in the business operations. The third factor is about concluding a learning process, which can be optimized towards the business structure. The final element, which needs to be clarified, is to evaluate different kinds of marketing theories and marketing practices, which had, help the organization to develop a proper competitive advantage to conclude about the success of the organizational framework. This part of the magazine report will find about the practices of different kinds of marketing tools in the overall plans and p rocedures of the organization. The most relevant marketing theory, as well as the practices, includes the application of the Blue Ocean Strategy. Reference List Aaker, D. (2013).Marketing research. Hoboken, NJ: John Wiley Sons. Aras, G. Crowther, D. (2012).Business strategy and sustainability. Bingley, U.K.: Emerald. Baggini, J. (2012).Ethics. London: Quercus. BURGER KING. (2016).BURGER KING. Retrieved 28 May 2016, from https://www.bk.com/# Cabezas, H. Diwekar, U. (2012).Sustainability. Sharjah: Bentham Science Publishers. Cateora, P., Gilly, M., Graham, J. (2013).International marketing. New York: McGraw-Hill Irwin. Collins, D. (2012).Business ethics. Hoboken, N.J.: John Wiley Sons. Daniel, S. (2012).Principles of marketing. [Place of publication not identified]: Kendall Hunt. Estimating the Impact of Globalization on International Competitiveness: A Multidimensional Approach. (2012).China-USA Business Review,11(12). https://dx.doi.org/10.17265/1537-1514/2012.12.001 Ghillyer, A. Ghillyer, A. (2012).Business ethics now. New York, N.Y.: McGraw-Hill. Halkias, D. Thurman, P. (2012).Entrepreneurship and sustainability. Farnham: Ashgate Publishing Ltd. Hood, D. (2013).The marketing manifesto. London: Kogan Page. Hungry Jack's - Hungry Jacks. (2016).Hungryjacks.com.au. Retrieved 28 May 2016, from https://www.hungryjacks.com.au/ Jobber, D. (2012).Principles and Practice of Marketin+. London: McGraw-Hill. Keegan, W. Green, M. (2013).Global marketing. Boston: Pearson. Kotler, P. Armstrong, G. (2012).Principles of marketing. Boston: Pearson Prentice Hall. Kurtz, D. Boone, L. (2012).Principles of contemporary marketing. Australia: Southwestern Cengage Learning. Malhotra, N. (2013).Review of marketing research. Bingley, U.K.: Emerald. Potter, N. (2012).The library marketing toolkit. London: Facet Publishing. Pride, W. (2012).Marketing principles. South Melbourne, Vic.: Cengage Learning. Pride, W., Hughes, R., Kapoor, J. (2012).Business. Mason, OH: South-Western Cengage Learning. Robinson, Z. (2012).Sustainability. Singapore: Marshall Cavendish Editions. Tanner, J. Raymond, M. (2012).Principles of marketing. Irvington, N.Y.: Flat World Knowledge. Thorson, E. Duffy, M. (2012).Advertising age. Mason, OH: South-Western Cengage Learning.